Maxine's
Package Design • Sell Sheet • Banner • Coupon • Illustration
Maxine's was inspired by and named after Neal's mom. Neal, the founder of Three Twins Ice Cream, wanted to honor her while emphasizing the importance of offering high-quality products at an affordable price for families. With all the great qualities of Three Twins, Maxine's was a family-friendly option to an increasingly expensive category. Leveraging the familiar faces in the Three Twins logo, Maxine has her moment to shine. The flavor illustrations are a nod to the core line, with a centered placement and a playful color-blocked pattern, contrasting against a clean, crisp, and modern aesthetic that conveys high quality with a friendly, conventional aesthetic. Like Maxine said, "You don't have to be rich to live richly."
Design Exploration:
