José Olé
Logo Design • Category Extensions • Photo Retouching
Mechanical File Preparation • Photography Management • Social Brand Guidelines • Corrugated • Illustration
Created at Truly Creative®
Mechanical File Preparation • Photography Management • Social Brand Guidelines • Corrugated • Illustration
Created at Truly Creative®
The Charro was well-loved and needed some revitalization. I drew the new illustration of José and freshened up the typography to provide an overall more modern logo design. For the packaging, I designed the new Double Stuffed Taquitos and updated the Mini Tacos categories while maintaining the festive look José Olé is known for: a vibrant color system and a pattern inspired by papel picado. The new Double Stuffed line extension relates to the core line of José Olé products, while clearly communicating twice the filling. The Taquitos and Mini Tacos typography were refined to enhance their bold lockup.
