Tai Pei
19 SKU Product Line Extension • All Panel Layouts • Photo Retouching Photography & Illustration Management • Mechanical File Preparation • Social • Brand Guidelines • Animation
Created at Truly Creative®
Created at Truly Creative®
At the start of this project, I was handed the Broccoli Beef tub PDP. From there I was tasked to extend it to a full product line consisting of 19 SKUs. For every flavor I was to generate and complete an all-panel layout, manage and attend photoshoots, complete all photo-retouching, direct illustration, deliver final mechanicals, create brand guidelines, design social media posts, and animations. It was smooth sailing from start to finish, meeting critical deadlines along the way. The result? A standout package design that grabs attention on shelf, lets the falvors shine, and is super easy to read—all while connecting with a younger audience.
